I thought I would blog today about something that I am seeing more and more of in the Internet marketing scene. It’s always been bad … but I think it’s getting worse. I call it the “website stuffing” syndrome. Call it what you want … it’s VERY SIMILAR to the envelope stuffing scene that hit mail-order, newspaper, and magazine ads by storm (and, remarkably, continue to do so!).
So what’s the comparison? How can evelope stuffing compare with Internet marketing? Well, for starters, let’s take a closer look at envelope stuffing.
John Doe wants to make money from home, for whatever reason. He sees an ad in a newspaper offering him $5 per envelope that he stuffs from home. Stuff only 200 envelopes a week, and John can make a nice income of $1000 per week! Sounds pretty awesome, doesn’t it? Well, it would be except for one thing. The “info package” that John is sending off for that is costing him $5 plus postage is the same “info package” that John will be stuffing into envelopes himself. You see, the secret to this “opportunity” (scam is a better word) is to convince others (through national and local advertisements) to buy in to YOUR program of envelope stuffing. Then, when they send you their money, you are actually earning money to “stuff” the “special report” in the envelope you will be mailing to them! What do they learn from this packet? Only how to duplicate the process and set up another enelope-stuffing scam.
Well, the 90’s are gone, and we have entered the brave new world of the information age. The Internet has brought money making opportunities to all areas of the globe … or has it? Perhaps it has only brought the master-scammers to all areas of the globe. Now, I do truly believe that the Internet represents a wide-open opportunity for the right people to develop new sources of income. It also presents tens of thousands of regular everyday Joes (average people) a chance to earn an income online through various employment and freelance opportunities. However, in Internet marketing, there is a dark side. This is so hideous and disturbing, that most people will never talk about it. I call it website stuffing.
It goes like this. Mary Jane wants to be a work-at-home mom. Unfortunately, before she finds a real telecommuting opportunity or a real home-based-business that she can really do … she finds the allure of Internet marketing. Whether it’s a product offering “thousands a day from blogging” or “building an e-mail list of thousands in a week” … these opportunities really vary little from the aforementioned envelope stuffing deal. Dont’ believe me? Next time you get that “special offer” from your favorite “guru” ask yourself this: is he going to really show me how to generate the traffic needed to build that magic list, … or is he really just building his list? Or, perhaps it is a magic portal site … “learn to promote this site, and these three special programs will make you rich!” … and if you do have any success, you’re simply building thier downline. So here’s where the real rubber meets the road: find a successful online marketer … and if all they peddle are info products on “internet marketing”, ask them what else they sell. What real product are they using these great techniques on? If they don’t have one, then they are really nothing more than helping you to stuff internet envelopes. You learn how to earn by selling the same garbage they sell.
Ultimately, you are much better off doing one of two things:
(1) Develop YOUR unique product that you can promote in the REAL world, as well as the online world.
(2) If you are truly wanting to earn an income from home, then start doing it today. Don’t spend hundreds of dollars on info products that teach you how to sell other info products! Find a real work-from-home opportunity and go for it! There are many, many companies that use telecommunters, as well as freelance professionals. Even if you don’t think you are experienced in an online job field … do some research and find out!!!
Don’t let someone else tell you what your dream should be! Figure out what YOU want to do, and go for it!