OK, maybe it’s a bit much to say that Google doesn’t matter. But let me get out the facts, and then you might just agree.
Last June/July I developed an idea for a niche website revolving around something that I am genuinely interested in. Of course, being online for many years now, I realized that just because I built a website didn’t mean that people would come and see it. So, I did research, research, and more research. Then I stumbled upon the REAL information that made a difference in the search engine rankings. Once I implemented these techniques, I skyrocketed to the #1 spot on MSN … to be followed by Yahoo. This happened within just a few weeks … not months like I was expecting. As of today, I just took some more screen shots … and I still hold #1 for the targeted keywords. In fact, on MSN, my site (and blog) come up as #1, #2, AND #3 position for one of my critical search terms.
So what about Google? Well, have you ever heard of the sandbox? No? I hadn’t either, until I started researching this whole SEO thing. Once I installed the Google toolbar with the PR (page rank) indicator, then it began to make sense. See, all sites are ranked by Google based on a number of factors, one of which is back-links. Great and dandy. I had no back links (keep that in mind when you think about the positions I achieved in MSN and Yahoo). So I developed a plan to gain back links. It began to work, but still no PR on Google. Well, I decided that Google only has about 45% of the market share, and another 45% go to Yahoo and MSN. So if I can place well with Yahoo and MSN, I can still generate a ton of free traffic. And, if Google ever gets on board, then I’m really golden!
So where’s Google at today? Well, at this point I have literally hundreds of back-links to my site. Some are embedded text links, some are plain text links, some are just referral links. (How I got so many links in a few short months is another secret I’ll pass on later). Lo and behold, as of their last update just last month, my site is finally out of the sandbox! While I’m not placing in the top 10 yet for the key words I targeted, I do have a PR4 just coming out of the box! I am starting to get some traffic from Google, and will be able to analyze it soon to see where I need to tweak my site to land a major placing with them. But for now, they really don’t matter!
So how did I accomplish all of this? How did I optimize my website and where did I submit it to make this all happen? What about all those back links? How did I manage that for free?
Well, stay tuned (RSS and email updates are available
and I’ll get you in on what is the biggest up-and-coming secret in Internet marketing! In fact, not many “gurus” are even sharing this one … maybe it’s because they don’t even know it! Until next time…
To YOUR Success,
Michael